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Google Analytics campaign and traffic source tracking cookie. Legacy Google Analytics short-term technical cookie used along with _utmb to determine new users sessions. Google Analytics long-term user and session tracking identifier. Google advertising cookie used for user tracking and ad targeting purposes. Google Universal Analytics short-time unique user tracking identifier. Google Universal Analytics long-time unique user tracking identifier. According to Google the cookie serves purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times.įacebook Pixel advertising first-party cookie Google advertising cookie set on the websites domain (unlike the other Google advertising cookies that are set on domain). So… Sigfox looks buoyant again, perhaps at least from a cursory glance at one corner of the IoT market’s social media landscape. Confirmation of the decision about the Sigfox brand follows LinkedIn posts also about the appointments of Loïc Barancourt and Remi Francois to the UnaBiz managem. He added: “Former Sigfox employees will now be integrated into UnaBiz team… This is the result of a two-month brainstorming with all stakeholders, and we conclude this is the best way to move forward.” And he wrote, finally: “Keep tuned other exciting announcements”. All assets, IPs, teams and contracts with customers and operators will be owned by UnaBiz SAS and UnaBiz Networks SAS which are both French entities under French laws.” Bong wrote: “Both Sigfox SAS and Sigfox SA (the tech business and French network operation) will stop as company names and entities. Otherwise, everything is going under the UnaBiz name, as prescribed by the firm’s purchase of Sigfox two months ago. The beautiful butterfly logo will remain just for the technology.” Bong said: “Sigfox will remain a technology name just like Bluetooth, LoRa, or Wi-Fi.

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But there is real substance, as well, it appears or at least lots of glad-handing pics, jet-set reassurance, plus some (seemingly) grand statements and new appointments.īut the biggest news, arguably, is the decision by Bong – along with his co-founder at UnaBiz Philippe Chiu, plus consultation (one supposes) other management, key customers, and big Sigfox operators – that the Sigfox brand is to be retained, albeit under the UnaBiz family banner.

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One thing is certain: Bong knows how to work a social media channel, and LinkedIn is alive, presently, with old and new Sigfox staff crowing (posting), in scripted harmony, about their (delight / excitement etc at their) new-look roles as part of the UnaBiz-owned Sigfox project. The UnaBiz takeover of Sigfox has been rubber stamped in letterheads, employment contracts, marketing outreach, and a concerted push on social media activity “starting July, SIGFOX (sic) is now a UnaBiz Technology,” wrote Henri Bong, co-founder at Singapore-based UnaBiz, and one half of the management duo betting on Sigfox’s enduring star quality as an original icon of the French new-tech wave.

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